Cost cutting won't cut it

With the economic crisis affecting everyone today, it’s interesting to start reflecting on what your own reaction to this crisis really is. And frankly, mine is quite optimistic. I see tons of opportunities! Sure, we might be in a financial recession – but this does not mean that we have to act like we’re in an entrepreneurial recession. Especially in tough times like these, we need to reprogram our mindsets and instead of promoting risk minimization, we should be promoting "carpe diem". With arms wide open (to quote Mr Stapp).

Everywhere today, people are talking about the necessity of cutting costs. Why?!! Since when was that the recipe for growing profits? Since when was that the way for reaching any vision? Cost cutting will not lead to any long term growth. And I truly believe that this goes for both individuals and for organizations as well. If you want to “grow”, well…then Sales growth is required as well. Put in a language actually spoken by people, what I’m trying to say is that cost cutting (alone) won’t cut it. We must start investing again. Invest in our visions. Invest in our passions.

/Robert