I’ve been doing a bit of scouting on developments in the climate change debate lately. It makes me furious hearing that so many people still don’t realize how serious the situation has gotten. Educated people claiming that “it’s just a political fraud”! But I guess it’s been good for me to hear these people’s opinions since they actually, significantly, have fueled my willpower to do something. Start making a contribution somehow.
The climate change is today our perhaps most critical issue. There is no doubt that more brilliant people need to get involved in the climate change debate. Fortunately, this has also become acknowledged by the European Commission in their “Annual Policy Strategy for 2010”. Although there are limits to what the EU can achieve alone, the EU indeed has the power to demonstrate the necessity of reforming the way the world produces and uses energy. Hopefully, initiatives like “The Energy Climate Change campaign” and the upcoming “UN climate conference in Copenhagen in December” will result in a more wide-spread understanding of the challenges the world will have to engage in. Decision makers will have to invest in new ways of production and citizens will have to change their ways of consumption. As a result, entire industries will be reinventing themselves.
Does this mean a dark future for the corporate society? Absolutely not! In fact, quite the opposite! From my point of view, this opens for tremendous business opportunities for companies in the fields of environment, energy and transport. And these are no small industries. The business opportunities are endless. And “Going Green” should not be seen as a corporate punishment. Rather, as a corporate necessity.
/Robert
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